Partner with Airalo
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Global Nomad Pass (GNP) and Airalo teamed up to launch a co-branded summer campaign designed for GNP’s community of international travelers and digital nomads. The collaboration offered members an exclusive discount on Airalo eSIMs, integrating Airalo’s global connectivity solution directly into the GNP experience.
In just five weeks, the campaign delivered impressive results:
- 570K impressions on a co-branded wallet pass
- 295% increase in GNP website traffic
- 40% email submission rate
- 274 clicks on a co-branded landing page
- 228 eSIM orders
- 4x increase in GNP’s social engagement rate
Here’s how the partnership came together.
About Global Nomad Pass
GNP is a membership program that rewards travelers for supporting local businesses around the world. Members enjoy exclusive discounts at handpicked local “hidden gems” — from cafes and gyms to co-working spaces and boutique stays — all curated by local teams in each destination.
With over 5,000 members worldwide, GNP’s core audience includes international travelers and digital nomads seeking authentic, local experiences wherever they go.
The challenge: adding more value for members on the move
GNP wanted to add even more value for its members and strengthen its position as an essential travel companion. At the same time, Airalo sought to reach a highly relevant audience of engaged global travelers who live and work abroad.
Both brands aimed to go beyond a standard affiliate model. The goal: to build a custom collaboration that delivered measurable results for both brands.
"This isn't your run-of-the-mill affiliate partnership where you can just get an affiliate code online and plug it in. This is a truly purpose-built partnership for our audience, for our product, and making sure that the two brands come together in a very unique way." – Safir Jamal, GNP Founder
The partnership: A purpose-built collaboration
The Airalo and GNP partnership was designed as a bespoke, co-branded experience, seamlessly integrating Airalo’s eSIM offering into the GNP member journey.
Members received an exclusive discount on Airalo eSIMs, promoted through a co-branded landing page and wallet pass displayed during peak summer travel. The wallet pass doubled as both a digital brand touchpoint and a direct conversion driver, linking members to the offer in just one tap.
To drive awareness and engagement, the campaign spanned multiple GNP channels:
- Push notifications
- Press release
- Instagram and LinkedIn promotion
- Premium placement on the GNP Members’ Portal
- Email newsletters
- Event visibility at Bansko Nomad Fest
The results: Driving growth and enhancing member experience
The partnership between GNP and Airalo delivered measurable growth in brand visibility, engagement, and member satisfaction.
Increased brand awareness
The co-branded wallet pass generated over 570K impressions and contributed to a 295% increase in website traffic for GNP.
Elevated member experience
By integrating Airalo’s eSIM benefit, GNP enhanced the overall value of its membership and improved the travel experience for members.
“In addition to saving money at local hidden gems around the world, you're also getting this unique benefit. That allowed members to talk about their experience with GNP and recommend GNP to others.” – Safir Jamal, GNP Founder
Positive member feedback
Members highlighted both the ease of Airalo’s eSIM setup and the strong alignment between the two brands:
“I like Airalo because their onboarding or installation process is very smooth with the eSIM. So, now I'm very happy that I will have it on my GNP and I can just use it all at once.” – GNP member
“I think it's a good match for the two brands together. I think it makes perfect sense to have Global Nomad Pass and Airalo — I think it's a fantastic alliance.” – GNP member
Key metrics
The results speak for themselves — the partnership drove impressive growth and engagement across every channel:
- 570K impressions on the co-branded wallet pass
- 295% increase in GNP website traffic
- 40% email submission rate
- 274 clicks on the co-branded landing page
- 228 eSIM orders
- 4× increase in GNP’s social engagement rate
Behind the results: Why the partnership worked
The success of the campaign came down to thoughtful alignment between brands, audiences, and execution. Every element, from the offer to the strategy, worked together to create a seamless experience for travelers, speaking to the need for global connectivity and offering an easy, affordable eSIM solution.
Natural brand fit
A key reason for the partnership’s success was its natural fit with Global Nomad Pass’s audience of international travelers. Airalo’s eSIMs directly support the connectivity travelers need to access GNP’s local offers and experiences while on the move. The partnership felt like a seamless extension of the member journey — not a forced fit.
“Our members are traveling the world… so what could fit into their need state as international travelers? I think one of the reasons our collaboration with Airalo has been as successful as it has been is that you can’t use your Global Nomad Pass around the world unless you have connectivity.” – Safir Jamal
Attractive offer
A compelling offer was key to engaging Global Nomad Pass members. It needed to feel exclusive — something unique that added real value to their travel experience. The partnership delivered exactly that, giving members access to a benefit they couldn’t find elsewhere through a seamlessly integrated eSIM offer.
Unified campaign strategy
The campaign succeeded because every channel worked together toward one clear goal. Push notifications, social posts, and back-of-pass promotions all directed members to a single co-branded landing page — the central hub for engagement and conversion. This consistent approach maintained awareness, streamlined the customer journey, and made performance easy to measure.
Strong collaboration
At the heart of the campaign’s success was a true partnership built on open communication and shared goals. Both teams were proactive, transparent, and fully aligned on what success looked like. Regular weekly and bi-weekly check-ins allowed for real-time feedback, quick problem-solving, and ongoing optimization, ensuring nothing slipped through the cracks.
“The key word here is partner… Riley [Affiliate Marketing Manager, North America] and I established an amazing relationship during this campaign because we were both on the same page — we were going to do whatever it takes to make this thing successful, and it really showed.” – Safir Jamal
Conclusion: Setting a partnership standard
The partnership between Global Nomad Pass and Airalo went beyond a single campaign — it set a new standard for what effective partnerships can look like. Built on transparency, shared goals, and a win-win mindset, it delivered measurable impact while strengthening both brands’ connection with international travelers.
As Safir shared, “I’ve loved my experience working with Airalo. The team is professional, they embrace this win-win mindset, and they felt like true partners from beginning to end. I would strongly recommend them based on my experience."
