The travel industry has reached a digital tipping point. What was once a niche convenience has become a global standard: eSIM technology.
With the global eSIM market valued at $1.22 billion in 2023 and projected to surge to over $6 billion by 2032 (a 20% CAGR), the window for entry is wide open. For travel agencies, tour operators, and entrepreneurs, this represents a massive opportunity to capture ancillary revenue while solving a major traveler pain point: high roaming costs.
And for those who want to take this opportunity and run with it, our eSIM solutions are designed to help you become a successful eSIM reseller.
What is an eSIM reseller?
An eSIM reseller is a business that purchases mobile data (eSIM packages) from a provider (for example, Airalo Partners) and repackages or sells them to their own end-users.
Because the product is 100% digital—delivered via a QR code or via in-app activation—there is no physical inventory, no shipping, and no hardware. You are essentially selling "connectivity."
Examples of what eSIM resellers could look like:
- Travel-related businesses: You operate a tour agency or rental company and want to include eSIMs in your packages to differentiate yourself from competitors and increase customer value.
- Online retailers: You sell travel-related products online and include eSIMs as a high-value digital add-on.
- New tech ventures: You want to become your own eSIM company, reselling data without investing in the massive infrastructure required to be a carrier.
Why now? The world is going "eSIM only"
The combination of increased global travel, technology adaptation, and the frustration of high roaming fees makes eSIMs the perfect market fit.
Here are some other factors
- The iPhone effect: Apple’s transition to eSIM-only models in major markets has accelerated consumer adoption.
- Traveler demand: Modern travelers prioritize staying connected for maps, ride-sharing, and social media without hunting for local SIM shops.
- Zero friction: Activation happens in seconds, often before the traveler even leaves the airport.
Benefits of becoming an eSIM Reseller
Tap into a booming market confidently. As an eSIM reseller, you enjoy:
- Low overhead: No warehouses or logistics. Your storefront is entirely digital.
- Rapid scalability: Scale from 10 to 10,000 customers instantly without needing additional staff or capital.
- Recurring revenue: Connectivity isn't a one-time purchase. Happy travelers will return to your brand for every future trip.
- Brand loyalty: For travel agencies or airlines, providing data adds immense value to your core package, making your brand a "one-stop shop."
How to become an eSIM Reseller (Step-by-step)
1. Figure out your customer problems to help define your niche
What are the common concerns your customers encounter abroad? Is it finding reliable travel connectivity? Where in their journey could you provide it?
Consider offering it during their booking as an add-on, as an option when renting a car, a way to differentiate your travel package, or simply a business that provides connectivity.
Understanding when and how your customers find your business will help you identify the best angle and provider to sell connectivity.
2. Choose an eSIM partner and provider
Research your eSIM provider options. Depending on your business, different providers will offer integrations that match your technical needs and setup.
Resellers usually operate under one of these three frameworks:
- The trusted reseller (Airalo Partner Platform): This is the "plug-and-play" option. You sell eSIMs using Airalo’s world-renowned brand, trusted by over 20 million travelers — perfect for businesses that want to leverage existing trust and reputation. You get an easy-to-use dashboard to manage sales and track inventory without needing a developer.
2. The branded solution: If you want to build your own brand equity, we offer a white label solution/ You use the Airalo Partner Platform to centralize all purchases but include your own branding. Customers see your brand and your pricing.
3. The seamless integration (API/ SDK/ WooCommerce/ Shopify): For those who own a mobile app or a high-traffic website, our API/SDK allows you to embed the eSIM store directly into your platform.
The customer never leaves your site; they browse, buy, and activate in one smooth flow.
3. Finalize your setup and start marketing
After choosing your path, it’s time to define your marketing approach.
Airalo Partners provides the infrastructure and insights you need to scale. From our easy-to-use platform to our dedicated support team, we remove the technical friction.
Plus, our monthly partner newsletter keeps you at the forefront of the eSIM industry, delivering actionable best practices and early updates on new product releases directly to your inbox.
What to look for in an eSIM provider?
Choosing a partner is the most critical decision you’ll make. Airalo is the world’s leading eSIM provider, trusted by over 20 million travellers, and through Airalo Partners, we give you the keys to our infrastructure.
- Global reach: Access 200+ countries and regions with over 1,000 packages. Your customers will never be out of range.
- Total control: Our Airalo Partner Platform gives you real-time analytics, invoice management, and branding tools in one place.
- Zero hidden costs: No subscription fees or hidden commitments. You only pay for what you buy.
- Brand customization: Choose to sell recognized Airalo eSIMs, or sell your own branded eSIMs.
- Flexible integration: Choose the path that fits your tech: a ready-to-use Airalo Partner Platform, a Shopify/WordPress plugin, or a powerful API/SDK for controlled integration.
- Dedicated support: Scale confidently with dedicated partner support and depending on your needs, 24/7 multilingual customer support.
eSIM reseller FAQs
What support does Airalo Partners provide?
We offer 24/7 dedicated support, a comprehensive Help Center, and a dedicated account management team to help you scale your sales strategy.
Can I set my own retail prices?
Yes, as long as it exceeds our minimum selling price. You decide the markup that fits your market.
Is there a subscription fee?
No. There is no subscription or minimum selling fee. You only pay for the eSIMs you buy.
.png?width=64&height=64&name=Untitled%20design%20(2).png)
