7 proven strategies to drive more traffic to your eSIM business

We're bombarded with thousands of ads every single day. Most go unnoticed. 

But what makes a customer go from ignoring our marketing messages to becoming a loyal customer? It's the right strategy, consistently implemented. 

Whether you're a brand new business starting to sell eSIMs, or a giant enterprise expanding your offerings to include eSIMs, driving traffic to your website is absolutely key to hitting your sales goals and achieving profitability. 

We've compiled a list of proven strategies to help you drive more traffic to your website and boost your eSIM business.

1. Make yourself visible online: Optimize your website for SEO

Search Engine Optimization (SEO) is one of the most effective ways to drive organic traffic to your website. A well-optimized website ranks higher on search engines like Google, making it easier for customers to find your eSIM business when searching for connectivity solutions. The higher you rank, the more visible you are.

Start by conducting keyword research to identify the terms potential customers are searching for. Use these keywords to direct your website, social, and blog content.

Sergii Safonov, Airalo's Senior Technical SEO Specialist shares:

"SEO is extremely competitive these days and you need to give search engines or LLM models a strong reason to show your content to the user. There are three elements that can help you achieve it: customer empathy, creative thinking, and experimental mindset."

Site speed is another critical factor. A slow website can increase bounce rates and hurt rankings. Optimize images, use caching, and minimize unnecessary scripts to improve loading times. Additionally, ensure your website is mobile-friendly — since most travelers research eSIM options on their phones, a seamless mobile experience is non-negotiable.

How to implement this tip for your eSIM business

Let's say you're selling eSIMs for travelers visiting Southeast Asia. Target keywords might include "eSIM Thailand," "best eSIM Vietnam," or "cheap data Southeast Asia." Use these keywords strategically in your website content and meta descriptions.

2. Be memorable: Use social media to drive your audience to your website

Social media platforms are powerful tools to connect with potential customers, increase brand awareness, and drive traffic to your website. Social media helps you reach your target users where they spend a significant amount of their time. It also allows you to build brand reputation and foster a community around your eSIM offerings.

Jessica Rosciglione, Principal Social Media Manager at Airalo, emphasizes the importance of social media as a tool: 

Social media has fundamentally reshaped the customer journey, turning it into a dynamic, non-linear experience. Brands must be ready to engage potential customers at any stage — whether they're just discovering your product or on the verge of making a purchase.

Her savvy advice for leveraging social media? She shares:

The key lies in crafting compelling, snackable content that entertains, inspires, and sparks curiosity. By seamlessly blending engagement with value-driven storytelling, social media not only captures attention but also nurtures interest, ultimately driving customers to explore your brand and convert on your website.

The first step is to find where your audience lives on social media. Younger generations might be searching for solutions on TikTok, while older generations might find social proof on Facebook. 

How to implement this tip for your eSIM business

Here are some social media tips to increase engagement:

• Share informative and relevant content: For example, travel tips, eSIM guides, and industry news.
• Include interactive content: Polls and Q&A sessions are a great way to speak directly to your audience and listen to their needs.
• Behind-the-scenes videos: Share BTS of business growth or travel videos to break the fourth wall and create a loyal community.

3. Don't blend in: Create brand messaging that stands out

In a crowded market, your brand and messaging need to stand out. They should resonate with potential customers and come to mind when they're planning their next trip.

To create memorable messaging, start by pinpointing the biggest pain points and challenges that travelers face when it comes to connectivity.

For example, does your eSIM offer a solution to expensive roaming charges? Does it simplify the process of getting connected in a new country? You need to identify a value proposition that matches your audience's pain points and stick to it. Avoid diluting your offer with too many competing benefits.

Make sure your messaging speaks directly to your audience’s needs. Understand who they are and what they care about. Use humor, relatable stories, and clear, concise language to create a genuine connection.

How to implement this tip for your eSIM business

Your approach will depend on your audience — whether they’re business travelers, budget backpackers, or frequent flyers, tailor your messaging to fit their specific needs.

For example, if your audience consists of digital nomads, craft content that resonates with their lifestyle. Highlight how your eSIM keeps them connected in remote locations without the need for expensive contracts. A distinct voice and unique branding will help set you apart in a crowded market.

3. Don't overlook email marketing

Email marketing remains one of the most effective ways to nurture leads and keep your audience engaged. By collecting email addresses from visitors, you can send them valuable content and encourage conversions.

Examples of emails you could send to drive repeat business:

• Discount offers
• Promotions and special event campaigns
• Relatable travel content
• Nudges to complete cart purchases
• Survey and testimonials requests

Namrata Mishra, Senior Manager of User Retention at Airalo shares her top tip for nurturing leads:

"Relevance matters more than frequency. Every email should add value—whether it's solving a problem, answering a question, or offering something timely. A well-timed, personalized email will always outperform a generic blast.

One of the biggest mistakes is treating all customers the same. Not all leads are ready to buy, and not all customers need the same follow-up. Segment your audience based on behavior and intent, and tailor your messaging accordingly—otherwise, you're just adding noise to their inbox."

It's good practice to segment your email list to send targeted messages based on user behavior. For example, welcome new subscribers with a special discount on their first eSIM purchase or follow up with helpful tips for using eSIMs at their next destination. Tailoring your emails to user needs keeps them engaged and increases conversions.

How to implement this tip for your eSIM business

After you've segment your email list, use a CRM to help create automated workflow emails to keep customers engaged, without manual effort.

Here are some examples of email workflows you can use for your eSIM business: 

• Welcome new customers
• Re-engage customers who have abandoned their cart
• Offer new promotions and reminders 
• Follow up on purchase confirmations and send top-up offers when users are close to finishing their data
• Ask for surveys and testimonials from repeat customers

Always include support details and a clear call-to-action (CTA) directing users to your website. No matter the content, you want the next step to purchase to be effortless.  

4. Turn customers into advocates: Launch a referral program

Encourage your existing customers to spread the word about your eSIM services through a referral program.

Referral programs leverage word-of-mouth marketing, which is one of the most effective ways to reach new customers. People are more likely to trust recommendations from friends and family.

Create a referral program that offers incentives, such as discounts or free data, to customers who refer new users. This not only encourages existing customers to spread the word but also brings in new traffic at a low acquisition cost.

How to implement this tip to your eSIM business

Start by asking loyal and repeat customers to join your referral program. For example, offer a “Give one, get one” program to encourage users to invite friends. This referral promotion rewards both parties. Simple, effective, and a great way to build a loyal customer base.

5. Encourage customer reviews and testimonials

Trust is a key factor in a customer’s buying decision. Potential customers often look for social proof before making a purchase. Positive reviews and testimonials are a great tool to build that trust and reassurance. Social proof can reassure potential buyers that your eSIM service is reliable.

Ask satisfied customers for reviews on platforms like Trustpilot, Google Reviews, and your social media pages. It's good practice to make it easy for customers to leave reviews by providing direct links or QR codes via email or during their visit to your website.

Add these testimonials and reviews to your website, marketing materials, and social media channels — any point of contact during the customer journey where users are more likely to get buyers' freeze.

How to implement this tip for your eSIM business

Reach out to loyal customers via email and invite them to share their feedback. Let them know that their input is valued and actively contributes to meaningful improvements.

6. Optimize for mobile 

A seamless mobile experience is crucial, especially since most users researching eSIM solutions do so on their phones. If your website is slow, difficult to navigate, or not mobile-friendly, potential customers will leave before making a purchase.

Ensure your website loads quickly, has intuitive navigation, and provides a smooth checkout process. A mobile-responsive design, easy-to-read fonts, and clear CTAs can significantly improve user experience and conversion rates.

How to implement this tip for your eSIM business

Use website builders that offer a mobile preview feature. It’s good practice to test your site on different mobile devices to ensure it’s fully optimized.

7. Take it offline: Embrace local travel and tourism events 

Attending local travel fairs, tourism expos, and networking events can give your eSIM business direct exposure to travelers actively looking for connectivity solutions.

Consider sponsoring events or partnering with tourism boards to get your brand in front of your ideal audience. Handing out promotional materials, hosting workshops on travel connectivity, or collaborating with travel influencers at these events can generate buzz and drive traffic to your website.

How to implement this tip for your eSIM business

Research travel and tourism events that cater to your target audience. Remember to prepare educational and promotional content in case attendees aren't aware of eSIM technology and need a little more explanation. 

FAQs 

Does Airalo Partners offer white label solutions?

Yes! You can either integrate eSIMs under your own brand or leverage Airalo’s trusted and recognized brand identity to reach your audience.

How long does it take to see results from SEO efforts?

SEO is a long-term strategy. It can take several months to see significant improvements in search engine rankings and organic traffic. Consistency and ongoing optimization are key. Don't get discouraged if you don't see results overnight.

What's the best way to measure the success of my social media marketing?

Track key metrics like website traffic from social media, engagement (likes, comments, shares), and brand mentions. Experiment with different content and strategies to see what resonates best with your audience.

How can I track the ROI of my marketing efforts?

Track key metrics like website traffic, conversion rates, and sales. Attribute sales to specific marketing campaigns to determine which channels generate the highest return on investment.