10 proven strategies to boost sales as an eSIM reseller

From smoke signals to landlines tethered to our homes, flip phones to FaceTiming loved ones across the globe — communication has come a long way. Now, we’ve unlocked a new frontier: eSIMs.

Stepping into the eSIM business means tapping into a booming market that’s ready to take over connectivity. In 2024, the global eSIM market was valued at $0.52 billion, and by 2033, it’s projected to skyrocket to $3.85 billion, with an impressive annual growth rate of 24.5%.

But becoming an eSIM reseller doesn't mean you automatically reap from the growing market. You need to put strategies, plans, and goals in place to boost your eSIM sales and capitalize on eSIMs' growing adoption. 

At Airalo Partners, we know a thing or two about selling eSIMs. And we've put together a list of 11 sales tips to get you started. 

1. Understand your audience

Understanding your audience’s needs, desires, and pain points will help you tailor your offers and marketing strategies effectively. When your product aligns with your target audience’s priorities, you improve customer satisfaction and increase sales.

For instance, your research might reveal that your target group consists of business travelers who frequently visit Europe. By promoting packages with affordable European data plans, you can address their specific needs. 

This targeted approach ensures your marketing resonates with potential customers, driving engagement and conversions.

How to research and find your audience:

To understand your audience, you need to start with a solid base of research. This usually involves interviews, surveys, or online research to gather insight into your target market. 

Once you've completed your research, the next steps are to:

• Segment your audience: Categorize your audience into buckets with common interests and needs. For example: Frequent travelers, digital nomads, IoT users, etc.
• Research preferences: Include their preferences, such as preferred destinations, data usage habits, and device types.

2. Stay up to date on travel trends

Keeping a pulse on travel trends helps you anticipate customer needs and maintain a competitive edge.

For example, if Japan is trending for cherry blossom season, you can leverage this interest by promoting tailored eSIM packages for Japan. This adaptability positions you as a forward-thinking provider, offering relevant and attractive offers to customers.

How to stay updated on eSIM trends

Research and follow industry leaders in the travel sector to understand their predictions for customer behavior and travel. 

• Track popular travel destinations and emerging markets
• Understand how and why people travel. 

3. Look for partners that provide global coverage

Partner with eSIM providers offering extensive global coverage. This removes any limits to what you can offer your customers. It also ensures you meet the needs of a diverse audience, and expands your market reach.

You also want to look for partners that offer a variety of eSIM packages. Consider the number of countries and regions provided, the flexibility of their data and duration, and whether they offer regional packages. 

For example, if you only offer eSIM packages for single European countries, you risk losing travelers who are visiting multiple destinations in Europe. They would benefit from a regional package, which allows them to stay connected without the hassle of repurchasing and reconnecting in each country.

This flexibility allows you to cater to different customer preferences, improving satisfaction and retention.

What to consider when choosing an eSIM partner

• Partner with providers offering easy-to-integrate solutions for simpler management.
• Select providers with a wide range of packages (regional, local, and global).
• Choose providers that have strong network relationships for reliable coverage.
• Consider what support and customer service they provide.
  

4. Hone in on social channels to build brand awareness and social proof

A strong social media presence builds trust, increases visibility, and attracts more customers. It is also a key tool to build your brand personality online and differentiate your offers from the competition. 

Focus on the channels your target audience uses most, then drive traffic to your website to close sales. Social proof, such as testimonials and user-generated content, reinforces your credibility and builds trust.

Alisha Whitley, Content Manager for Airalo Partners, shares: "Social media is one of the most powerful tools for building brand awareness and trust. By consistently engaging with your audience and sharing valuable content, you can establish credibility, differentiate yourself from competitors, and turn followers into loyal customers."

Content ideas for social media that drive eSIM social proof:

• Share user testimonials and reviews from your customers to highlight the reliability and convenience of your eSIM offerings.
• Educate your audience with content explaining the benefits of eSIMs, how they work, and why they're a game-changer for travelers.
• Post real traveler experiences by resharing user-generated content, such as photos or videos of customers using your eSIM while abroad.

5. Experiment with paid ads

Paid ads are a powerful way to boost visibility and drive traffic, especially if your website lacks strong organic rankings. To get the best results, test different messaging and targeting strategies.

For example, run two campaigns targeting U.S. travelers to Europe.  Each should highlight different benefits, like affordable European data plans. Compare the results to identify the best-performing strategy.

How to start with paid ads:

• Use platforms like Google Ads and Meta to target specific demographics.
• A/B test ad creatives and messaging for optimal performance.

6. Onboard and educate users 

To deliver the best customer experience, ensure users understand how to install and activate eSIMs. Educational content can simplify the onboarding process and enhance customer satisfaction, leading to higher retention and referrals.

For example, create a step-by-step YouTube video showing users how to install and activate an eSIM. Or create an FAQ article that walks them through each step.

Clear instructions reduce friction and improve user experience. 

How to educate users about eSIMs

• Provide clear guidelines and tutorials on eSIM installation and activation.
• Share videos about how to use eSIMs

7. Consider using a website builder to set up your shop immediately

An easy-to-navigate website boosts credibility and simplifies the purchasing process. A professional and user-friendly website encourages customers to complete purchases without feeling lost or confused.

To simplify setup, use website platforms with built-in templates and integrations. For example, the Airalo WooCommerce Plugin on WordPress lets you sell eSIM packages directly from your site, creating a streamlined experience for your customers.

A professional, user-friendly website encourages customers to complete purchases.

Where to start on building an eSIM reseller website:

• Use platforms like WordPress for seamless hosting, domain, and payment integration.
• Customize templates to reflect your brand identity.

8. Offer promotional pricing

Promotional pricing is a great way to attract new customers, encourage repeat purchases, and boost sales without sacrificing profitability.

For example, you could offer a 15% discount on eSIM data plans purchased in bundles of three or more. Or give a 10% discount to returning customers.

Strategic discounts like these make your offers more appealing to cost-conscious travelers while still protecting your profit margins.

How to maximize sales with promotional pricing:

• Partner with providers offering net or wholesale pricing to maintain control over your profit margins and adjust pricing strategically.
• Set up limited-time discounts for bundle purchases or orders above a certain amount to encourage higher-value transactions.
• Leverage seasonal trends and travel demand and offer promotions tied to peak travel periods, such as summer vacations or holiday seasons.
• A/B test different promotions to see which offers drive the most conversions and refine your pricing strategy accordingly.

9. Keep an eye on analytics and user behavior

Tracking analytics and user behavior helps you make informed, data-driven decisions that refine your marketing strategies and improve product offerings. By understanding how customers interact with your site and which plans they prefer, you can adapt your approach to maximize sales and engagement.

For example, if your analytics show a surge in demand for regional plans in Asia, you can create targeted campaigns, adjust pricing, or highlight these plans in your promotions to capitalize on the trend. 

How to leverage eSIM insights: 

• Use analytics tools to track customer preferences, website traffic, and purchase trends to understand what resonates with your audience.
• Identify high-demand destinations and packages to tailor your marketing efforts and highlight the most popular offerings.
• Adjust pricing and promotions based on real-time data to stay competitive and attract more customers.

10. Find a partner that supports your growth

The right partnership can make or break your eSIM business. You need a provider that aligns with your goals and facilitates your growth. Look for one that offers competitive pricing, flexible integration options, and solid support to help you scale.

A strong partner does more than just supply eSIMs — they give you the tools, insights, and resources to succeed. Whether it’s marketing support, performance analytics, or an easy-to-use platform, the right provider helps you sell more and scale faster. Choose one that’s invested in your success so you’re set up to win long-term.

What to look for in an eSIM partner:

• Choose an eSIM provider that offers a wide range of eSIM packages, including local, regional, and global options.
• Look for a partner with strong customer and technical support to help you troubleshoot and grow.
• Make sure their engineering and development team is actively improving the product and rolling out new features.
• Find a partner with transparent and competitive pricing structures that align with your business goals.

FAQs

Does Airalo offer an eSIM reseller API?

Yes, you can integrate eSIMs into your website using our API, SDK, or WooCommerce Plugin. Alternatively, sell directly through our Partner Platform.

👀 Read: eSIM API or SDK: What's the right choice?

How do I ensure a smooth eSIM activation process for my customers?

Clear installation guides, FAQs, and tutorial videos can help customers activate their eSIMs effortlessly. 

Does Airalo Partners offer white label eSIMs?

Yes. You can enhance your brand and add your own twist to our eSIMs.